Avatr OS
From Brand to Cockpit :
The Design of Avatr OS
从品牌到座舱：AVATR OS 的设计
Built around an intelligent companion that understands the user, AVATR emphasizes emotional intelligence, progressive technology, and new luxury. 阿维塔以“懂你的智慧化身”为核心，强调情感智能、前瞻科技与新豪华体验。
Based on this brand understanding, I contributed to the redesign of Avatr OS as an interaction designer, translating the brand character into the cockpit HMI experience across user research, ergonomics, design language, and component system development. 基于这一品牌理解，我作为交互设计师参与 Avatr OS 重构，将品牌气质转译为座舱 HMI 体验，并覆盖用户调研、座舱人因、设计语言与组件库搭建。
- Project
- Avatr OS
- Year
- 2022
- Role
- Interaction Designer 交互设计师
- Focus
-
Research
Cockpit Human Factor
Design Language
Design Library 用户研究
座舱人因
设计语言
设计组件库
Brand, Market & User Research 品牌，市场与用户调研
AVATR brand uses dark and refined neutral tones to establish a rational, technological foundation, while fluorescent green, flowing linework, and emotional symbols reinforce intelligence, vitality, and distinctive individuality. 阿维塔的品牌视觉采用了深色与高级中性色来建立理性的科技基底，并通过荧光绿、流动线条与情感符号，强化智慧感、生命力与鲜明个性。
A thorough scan of today's EV market, together with depth interviews and surveys among the target users, formed the foundation of this redesign. 对当下新能源市场的调研，以及目标用户的深度访谈与问卷调研，是这次设计重构的关键支撑。
Cockpit Human Factor Study 座舱人因研究
In the cockpit environment, information must be recognized quickly, while interactions should require as little visual confirmation as possible. Based on studies of viewing distance, viewing angle, vehicle speed, and hand reachability, the team established a four-level typography system and defined the minimum size and spacing rules for cockpit interaction elements. 在座舱环境中，驾驶者需要在有限的视线停留中完成信息识别，观看距离、视角与车速都会影响内容的可读性；同时，触控操作也需要尽可能脱离视觉确认。因此，团队开展了可视性与可触性研究：前者用于定义字号层级，后者通过 CATIA 模型与真人触屏测试验证控件尺寸、可达范围与操作间距。最终沉淀出四级字号体系，以及座舱交互元素的最小尺寸与间距规则。
Design language & System 设计语言&系统
The design language is structured across six dimensions: form, color, type, layout, texture, and motion. Each dimension translates a part of AVATR's brand tone into the interface, producing the icon set, color and type system, and the underlying component library. 整套设计语言围绕六个维度构建：形、色、字、 版、质、动。每个维度都把品牌调性的一部分翻译进界面，产出图标体系、色彩与字体系统，以及底层的组件库。
